Budget Beauty: Maybelline Hypercurl Mascara

This is the cheapest mascara I’ve ever used which, to be honest, is really exciting for me ’cause when it comes to buying mascaras, I like to save up as much as possible — mainly so i could use the extra money to splurge on a handful of MAC matte lipsticks and a few more Chanel blushes — budget priorities.


HyperCurl Volume Express

My options usually revolve around the popular Maybelline mascaras and, quite frankly, I’ve overlooked Hypercurl. My eyelashes are few and short but thankfully naturally curled, so I like to get my volume from Falsies and Colossal. I wouldn’t say Hypercurl is as volumizing as the two, but it won me over because it makes my lashes look a lot longer, feathery soft, and it holds its curl all day. You’re probably thinking — are you cray? how would you know it holds the curl if your lashes are already naturally curled?

My lashes are just noticeably more curled up (without using an eyelash curler) and it stays that way all day with this mascara on . You’ll notice this if you compare my old blog photos and the recent ones with HyperCurl. My bet is on its new gel formula, which to be honest took me some time to get used to. It feels really dry compared to Falsies. As soon as the wand touches and brushes up my lashes, the mascara dries up quickly and holds its position. It’s extremely light too so there’s nothing there to weigh the lashes down.


The Smudge Test

This is all I wore throughout June. I ran errands, went home to lay on my bed to rest (my ultimate eye makeup smudge test), then head out for dinner without having to retouch or clean up smudges. And just to give you more reassurance of how smudge proof this is, check out my smudge test results. You’ll see that the lashes on the right with Hypercurl mascara didn’t smudge compared to one of its competitors on its left. This was after I rub the “sweat simulating cream” all over both lashes — okay that sounded a little gross.

Honestly, for me it’s not the perfect mascara, but I’m still really impressed with it. I wish it was a little less dry and that it clumped up less. But I’m more than willing to overlook it for its price of P199 (around $5) and the smudge proof, long feather-like lash effect that holds all day.

*In collaboration with Maybelline


  • your lashes look amazing! Jealous jealous. I have straight stubborn lashes and the only 2 so far that works for me is the Falsies and Loreal telescopic. Now I will put this on my list to try. I much prefer drugstore mascara as they dry out so fast and to me, it is not worth splurging on high end ones which only last a month.

  • Diana says:

    I haven't tried this one but I'm quite curious ( although I'll give priority to the new etude house mascara). Although I had a bit of a bad experience with Maybeline Mascaras in the past :c I believe I'm allergic to something in their formula…

  • Becky says:

    That packaging is faaaancy! I prefer drugstore mascaras over the high end ones – I find that they actually preform better for me. I really like a Maybelline mascara too, the Rocket one. It holds a curl literally alllll day and gives a lot of volume to my lil stubby lashes. I actually like drier formulas because I curl my lashes, so the wetness doesn't “undo” the curling if it makes sense?

    Heh sweat simulating cream… I wonder if there's a fancier way you could say that :P

    becky | star violet

  • Great review I had not seen this product yet.

  • I love that it is affordable – and that wand looks fantastic! How wonderful that it doesn't weigh down your lashes. This sounds fab!

  • Emmerey Rose says:

    love that product too!:)

  • That's a very cool mascara Shayne!! Stephy always recommends me that one before pa. Considering its rice, it's so worth it na daw. Swear if I'll need a new one, I'm gonna try that mascara! <3 thanks a lot for the review Shayne! your photographs always leave me in awe! they are always so,so pretty like you!!

    love lots,


  • Bethany says:

    You always look so radiant~

    I'm interested in this one. My lashes are the same. I really liked Falsies for a while, too. Maybelline is one of the few non-Korean brands I trust for mascara. Haha.

  • Hollie says:

    After trying out so many mascaras over the years, I'd still recommend this mascara for beginners because the price and quality. I already reviewed this Maybelline Hypercurl last 2011 so I'm not sure how different the new formulation is today. Anyway, I feel inlove the Mac Extended Play mascara, and it's one of the best I've tried so far, I think we'll have a long relationship together. hahaha
    Random Beauty by Hollie

  • I have been wanting to buy this mascara because the packaging is super cute but I never buy it for some reason. This review definitely makes me wanna give it a try! Thank you.

    With Love,
    Anna || Curly Scribbles

  • 199 for mascara? why not! I don't put any attention on mascaras before, I'm annoyed when someone apply it on me then the curling part with the curling wand just terrifies me (hello! my cousin told me that her lashes are chopped because of it- it terrified me when I was young) but then I saw (and I stared) someone in the office wearing one but without the clumps and flatness and it just makes her eyes more charming-the power of mascara and curly long lashes!

  • Ana B says:

    Well, well, well, i think this is something worth checking out. Impressive qualities that really made me so curious about. I will do check on this….

  • I've tried this before but I can't really remember my experience with it. I guess I'll have to “try” it again. Hehe :)

  • You are so pretty! I love how your skin is always glowing. I have yet to try this mascara, but I love Falsies and Colossal, so I definitely want to try this one as well. I don't like my mascara to get all clumped, so I like how you mentioned this one helps give you feathery, long lashes.

  • Love that they curl your eyelashes! I do think I would need a little more volume.. But for a natural day look, this sounds pretty much the perfect mascara for me :)

    x aurélie

  • Christine Uy says:

    Hi sis!! So nice to see you on my blog.. I've been very busy for the past weeks coz of my new job.. hardly have time to blog too :( I swear by Maybelline mascaras, I've never used a bad quality mascara from them so far.. although they have some hits and miss. There's so many buzz about the Hypercurl mascara though, I wonder if it will work for me. Thanks for the review sis, miss seeing your gorgeous face!

    — new blogpost in my blog :)
    Take care always, love Christine ~ xx

  • June L. says:

    The packaging looks good enough for me to buy on the spot! Thank you for the honest review! “HyperCurl” sounds like such a nice name for a mascara HAHAHA. :D
    Junniku blog!

  • Aww, Shayne! How do you always look so prefectly pretty and glowy all the time? I've been absolutely busy and had no time to really check up on all my favorite blogs, but now that I'm done with everything, I'm back and it's so lovely to see all your new posts. With mascaras, I love Drugstore ones over High-end ones. I love the Maybelline Lashionista(Fitting for a fashionista, ahaha) Mascara or The Fairy Drops Mascara!

    I love the review, you even had a sweat simulating cream! (Which sounds bloody brilliant by the way!) This mascara is one of my best friend's favorite and now that I've read your review, it makes me want to give it a try.

    p.s. This was posted on my birthday!:D
    p.s.x2 I finally started watching Once Upon a time again and season 4 seems good!:D
    p.s. x3 Did you know that Snow White & Prince Charmig met on OUAP and got married in real life?? They even wrote her pregnancy into the storyline, hence Baby Neal. Couple goals, man, couple goals. AHAHA

  • Natasja says:

    I should try to find this in the shops around here :) you got me all curious and excited. It's always hard to get REAL (fake) volume :P haha

  • Pam says:

    This is my favorite mascara at the moment too!! It holds the curl and volumizes my lashes reall well!! <3

  • rhaindropz says:

    i could get two to three tubes without being guilty for myself haha it was really budget friendly and it was out of stock yesterday that is why i only take home with brow duo and mat1 lippie with me hehe

  • Your lashes look great!

  • Sounds like a really nice product to try! Super excited!

  • Mhaan A. says:

    Hi sis thank you for being my first follower in my blog lols.

    Anyway, I use the same Mascara and bought last year pa when I was pregnant. I was hesitant before buying it because during that time, I limited myself to wear make up (its because I was pregnant) but when SA told me it was for SALE, I bought it na din hehehe. I don't use it every day, I just use it whenever I feel to and I was impressed with its performance. They say mascara lasted for months lang but I am using it for a year na lols.

    More power to your blog!

    Mommy Rockin' In Style

  • Vanessa N says:

    ACTUALLY, I'd be interested in trying this out PRECISELY because it is so dry, haha! I'm not really a fan of wet formulas, and I find that the drier the formula, the more volume I get without having my lashes get too clumpy (so, basically a very feathery look). THE PACKAGING FOR THIS IS SO SWANK! It looks so much classier than the solid colours of the other Maybelline mascara tubes.

    (Also, sweat stimulating cream? WAT)

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